We have changed...
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Charles was the grandfather of our company director, Lee Carr.
Charles was a professional, honest man with a caring personality!
After analysing all the feedback we have had from our clients, attributes such as ‘professional and honest’ kept coming up.
So with a clear connection to our director and a strong resemblance to our existing brand personally - It couldn't be more perfect…our new name was to be CHARLES CARR
The new branding and logo
So with our name locked down we went about looking at the new branding options.
Part of the reason for a new look was to reinforce our individuality from our competitors but also we wanted to ensure that the overall look was fresh and reflected our brand personality.
We have identified 3 key elements that were important considerations in our new logo:
• Simplicity - Moving house can sometimes be a complicated process, but we take the hassle away for our clients from start to the very end so it was essential our logo reflected this simple approach
• Recognisable - We needed a mark or symbol that holds its own and is instantly recognisable in even the smallest of spaces - whether it be on for sale boards, right move or in marketing materials.
• Timeless - Everything is changing with lightning speed; however, we cling to the standards of what we know. Our symbol represents our business name by incorporating the initials and demonstrates our values in a contemporary, timeless way.
What does it mean for our customers?
Greater visibility as a result of additional marketing planned to support our rebrand, making us highly prominent within the local market place.
The new logo and branding is bold, unique and easily recognisable which will help us to stand out from the crowd, as a result there will be an increase in interest from potential new buyers & tenants.
No change to staff: Our highly knowledgeable sales team will continue to provide an honest, informative and extensive service, with a personal touch
Our phone numbers and office addresses will remain the same. New e-mail addresses for our team will be in the format of first name followed by @charlescarrproperty.co.uk and our new website is www.charlescarrproperty.co.uk